New Delhi. 10 February, Do non-cricketer earn with the brand endorsement, the answer is yes. In recent years India has performed very well in many Olympic games. Apart from cricketers, other players have also started earning through the contract.
In this first name is PV Sindhu, Olympic medalist and world champion silver medalist PV Sidhu is the latest non-cricketer to join a major contract. Sindhu has recently signed a deal worth Rs 50 crore for four years with Chinese sports brand Li Ning.
Earlier, in January, Kidambi Srikanth had also offered a company Rs 35 crore for four years. This is not the first time that Sindhu and Srikanth have tied up with Lee Ning.
According to media reports, both badminton players have already tied up with China’s brand Yonex.
On the other hand, Saina Nehwal is also a badminton player who has tied up with Kellogg, Iodex, Fortune Oil, Top Raman and NEC.
Female boxer MC Mary Kom is also included in the non-cricketers who make hundreds of crores of contract. Six-time world champion Mary Kom has been associated with BSNL in September last year as a brand ambassador for two years.
The Asian Games and World U-20 Champion Star Athlete Hima Das had signed an agreement with Adidas in September last year.
Besides this, she has also become the Yono brand ambassador for SBI’s integrated digital banking platform and Edelweiss. She is also the first Indian player to become UNICEF’s Youth Ambassador.
Even cricketers are still in agreement. Indian cricket captain Virat Kohli has emerged as the most valuable celebrity of the country for the second consecutive year with an estimated brand value of $ 17 million.
In February 2017, Virat had signed a deal worth Rs 110 crore with sports goods maker Puma. This agreement is for eight years. In addition, he is also in agreement with Vorang, MoveAccostics, Two Yum, Tiite, Valer, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tires, Uber India, Remit2 India and Philips.
The Italian luxury sports watch maker Panerai announced in December 2018 that former captain Mahendra Singh Dhoni will be the brand ambassador for India.
In the Indian female cricketers, the star batsman Smriti Mandhana was announced in December last year by Alon as its brand ambassador.
At the same time, legendary cricketer Sachin Tendulkar is also leading the brand ambassador even after many years of retirement.
Apart from Sachin’s other brands, there is a deal with Pepsi, Boost, Adidas, Apollo Tires, Luminous Power, To Blue and NEC.
So there is change now for non-cricketer who now earns a good amount with the brand endorsement, it is because of people interest in these sports has grown in the past.