FSSAI Energy Drink Crackdown: India’s food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has directed leading beverage companies, including Pepsi, Red Bull, and Monster, to stop using the term “Energy Drink” on product labels. The companies have been given 90 days to comply with the revised labeling requirements.
Why Has FSSAI Issued This Order?
FSSAI has stated that the label “Energy Drink” may mislead consumers into believing that these beverages provide health or performance benefits. Under India’s food labeling regulations, such drinks are categorized as caffeinated beverages, and using the term “energy drink” is considered a case of misbranding.
What Will Change?
- Companies must remove the words “Energy Drink” from product labels and packaging.
- Products will instead be labeled according to FSSAI’s prescribed category, such as caffeinated beverage.
- Manufacturers have been given 90 days to update labels, packaging, and promotional materials.
Brands Affected
The order applies to several popular brands, including:
- Pepsi
- Red Bull
- Monster Energy
- Other caffeinated beverage manufacturers operating in India
Impact on Consumers
The move is aimed at improving transparency and helping consumers make informed choices. The order does not ban the sale of these beverages or change their formulation. Only the labeling and marketing terminology will be updated to comply with FSSAI regulations.